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Facewear
Location
Ontario, CA
Date
2023
Role
CD: William Waterman - Innovition
AD & Graphic Design: Sayako Aida - Innovition
Photography: James Mui - Premium Product Photos
Hair & Makeup: Ryan Brennan - Patrick Ryan Beauty
Models: Sadie Kim - Next, Eric C - Sutherland, Ethan B - Want
Responsibility
- Logo Design: Created and refined logo concepts for the brand.
- Art Direction: Guided photoshoots with styling input and overall visual direction.
- Digital Assets: Designed marketing posters, banners, and graphics for pop-up events and the product catalog.
- Production Support: Handled budgeting, model sourcing (excluding photographer and hair & makeup), extra photo editing, and styling.
Link
Facewear - An official licensed football product inspired by traditional fan scarves. Designed to be worn in multiple ways around the face, Facewear combines team spirit, comfort, and style - giving supporters a modern, versatile way to show their allegiance.
